Your domain is the address customers type, print and share. A few minutes of thought now saves a rebrand later.
Keep it short and easy to spell
Say the name out loud. If you have to spell it for someone, simplify it. Avoid hyphens and numbers unless they are part of your brand.
Pick the right extension
.com is still the default for international audiences. For a business focused on Bangladesh, .com.bd or .bd signals a local presence. Many businesses register both.
Check trademarks and social handles
Make sure the name is not someone else’s trademark, and try to get the same name on Facebook and other networks.
Protect it
Turn on auto-renew and domain privacy, and keep the registrar account in the company’s name — not a former employee’s.